Build Confidence. Not Pressure.
Sales is hard when you’re guessing.
The Pendulum Process gives you the mindset, scripts, and coaching to finally close with confidence
Professionalism
In a world of tech bros, and hoodies. At Pendulum we believe you can never be overdressed.
Persistence
80% of sales are made on the 5th follow-up. Most reps give up after one attempt.
Preparation
Spending 5 minutes preparing for every meeting will instantly put you head and shoulders above the competition
Passion
Sales is the transfer of confidence. The more passionate and prepared you are the confident you will come across.
SELL MORE with an Ai Sales Coach.
Our Ai Software integrates with the major CRM's
The Pendulum Process
Most sales reps swing too far, chase too hard, or play it too safe.
Pendulum teaches you how to lead the conversation, not force it.
Our Vision
Pendulum Sales Training exists to help reps earn life-changing income and live with purpose.
We believe when you become a better salesperson, you become a better provider, leader, and contributor to your community.
Our mission? Empower 100,000 sales professionals to grow in discipline, purpose, and performance.
We don’t just train closers. We build leaders.
Training that works!
AI That Listens, Scores, and Coaches
So You Don’t Have To.
Our AI identifies missed questions, tone issues, and buying signals, then gives personalized feedback to each rep after every appointment.
Owners see exactly where deals fall apart and how to fix them without riding along or listening to hours of recordings.
Takes notes for your sales reps
Analyzes the call
Identifies if your rep followed the process
Gives positive reinforcing coaching
Allows them to role play specific situations
Meet the Founder
David Reed
I started as a hungry SDR , and struggled to close.
I’ve been ghosted, stalled, and passed up.
Then I built a system, led teams to $16M ARR, and coached 100+ reps to six-figure results.
My background:
VP of Sales at Surefire Local ($16M ARR)
Director of Sales at SalesIntel
VP of Revenue at Sales Transformation Group
Now, I coach ambitious sales professionals to unlock their income and build a legacy that lasts.
Tagline: Build confidence. Not pressure.
USE THESE BOOKS TO SAVE 10 YEARS OF MY MISTAKES
YOU CAN DO IT
Ready to Go Beyond Free?
Custom Scripts
For reps who want a proven message
Conversational AI
Virtual Ride-alongs
Sales Lab
Live Feedback. Real Growth.
1:1 Coaching
Private Mentorship for Closers
Team Training
Build a Sales System That Scales
YOU CAN DO IT
Ready to Go Beyond Free?
Custom Scripts
For reps who want a proven message
Pro Courses
SDR, AE, and Leadership Training
Sales Lab
Live Feedback. Real Growth.
1:1 Coaching
Private Mentorship for Closers
Team Training
Build a Sales System That Scales
YOU CAN DO IT
Real Reps. Real Wins.
Step 1: Buyer Psychology
Pain is your biggest motivator.
People are 2X as motivated to avoid loss than to pursue gain.
Sales conversations framed around avoiding pain close 30% higher than conversations framed around gaining a benefit.
Before a buyer moves, there must be a trigger event a recent change or disruption that makes the pain urgent.
No trigger = no change.
Your sales team's numbers, updated daily, in your pocket.
Pendulum Pulse gives you real-time visibility, daily accountability, and the consistency to hit your number every month, for the whole team, on every phone.
✓ No CRM or integration required
Built for owners & sales leaders running 5–25 reps
Watch the 90-second tour.
The fastest way to get it, see Pendulum Pulse running on a real sales team.
Or call or text 202.900.6424 for more information.
See the scoreboard your CRM does not have. Spot the bottleneck.
Set a record.
Everything your team needs to know, in one app, in real time.
Every rep sees exactly where they stand
Revenue, deals, appointments, show rate, close rate, and average deal, against goal, updated in real time.
- Personal goal & live pace for every rep
- Reps self-correct daily instead of at month-end
- Phone-first, built for reps in the field
Competition that lights up the whole floor
Rank the team head-to-head and spin up contests in minutes, scored automatically from daily activity.
- Podium leaderboard by any metric
- Head-to-head battles & team contests
- Top reps get something to chase
Know which stage is leaking
Calls → appointments → completed → closes, paced against goal, with the bottleneck flagged automatically.
- Every stage of the funnel, by rep
- Bottleneck called out for you
- Coach the real problem, not a guess
A number you can defend to ownership
Predict future pipeline from your close rate and quoted revenue, so you're no longer guessing. Accurate data that helps you forecast the company's growth, quoted → closed → projected for the next 30 days.
- Predicts future pipeline from close rate × quoted revenue
- Walk into every board or owner check-in with a defensible number
- No CRM required, built from daily activity
From a sales leader who lived the problem.
As someone who has built and scaled multiple seven- and eight-figure sales teams, I always found it difficult to motivate my team to increase their performance. Ultimately, that stemmed from reps not being able to see how they were performing, or me not knowing which reps were behind goal without spending 30 minutes digging through a CRM or a spreadsheet.
I also found it incredibly challenging to forecast revenue and understand where I'd end up at the end of the month, especially when my owners, leadership team, or board asked me to validate my numbers.
That's exactly why I created the Pendulum Pulse app. I spent close to a hundred hours building Excel spreadsheets that would inevitably break. Now I can see how my team is performing across all the key metrics and identify the key bottlenecks, so I can help my team continue to grow and scale.
I already have a handful of clients using the app daily.
Made for teams that live and die by activity.
Owners and sales leaders running 5–25 reps.
Roofing, HVAC, solar, remodeling
Outbound & inside sales teams
Field teams in motion all day
Long cycles, big deals, real coaching
The whole business, in your pocket.
One price. The whole team.
No complicated tiers. Pay for your sellers, leadership rides along free.
- Every feature included, no upsells
- iOS & Android, live web dashboard
- Unlimited contests, leaderboards & wins
- Real-time forecasting & pacing
Frequently asked questions.
Does this require a CRM?
No. Our platform lets reps enter their data manually in about 7 seconds, no CRM, no integrations, and no setup to fight through.
My CRM already does this.
I've consulted with hundreds of companies, and 99% of CRMs can't track results against goal, or even let you set goals in the first place. That's exactly the gap Pendulum Pulse fills.
My team isn't that big.
Pulse works for teams of 1 or 2 reps all the way up to 30+. The smaller you are, the more every rep's performance matters, and the easier it is to get everyone on the same scoreboard.
My team won't use it.
We make adoption easy. In-app notifications encourage and remind your reps to log their day and check where they stand, so using Pulse becomes a daily habit, not a chore.
Ready to run a tighter sales floor?
Ready to set a record year in 2026.
See Pendulum Pulse on your own numbers. Book a 15-minute demo and we'll show you exactly how it works for your team.
Or call or text 202.900.6424 for more information.
Book your demo
15 minutes. We'll show you Pendulum Pulse on your team's numbers.
